Head of Social Media

Head of Social Media

Central London 90,000 - 100,000 + Excellent Benefits

Zachary Daniels Recruitment is proud to be exclusively partnering with a highly successful international hospitality and lifestyle group in the search for an exceptional Head of Social Media.

This is a confidential appointment for a market-leading business with a portfolio of recognised consumer brands and ambitious growth plans. We're seeking a commercially minded and highly creative social media leader who can shape strategy, drive growth and deliver measurable business impact across multiple brands and audiences.

The Opportunity:

Reporting into senior leadership, you'll lead the social media strategy across a diverse portfolio of brands, each with its own identity, audience and objectives.

You'll be responsible for building differentiated social strategies that reflect each brand's unique personality while driving audience growth, engagement and commercial performance. Working closely with marketing, brand, digital and operational teams, you'll ensure social media plays a central role in delivering business objectives.

Key responsibilities include:

• Developing and leading social media strategy across a portfolio of brands
• Creating distinct content and platform strategies for different audiences and brand identities
• Driving engagement, audience growth and brand advocacy
• Identifying emerging trends, cultural moments and platform opportunities
• Leading influencer and creator partnerships
• Building KPI frameworks, reporting and performance measurement
• Turning insights and analytics into actionable business recommendations
• Presenting results and strategic recommendations to senior stakeholders
• Leading and developing a high-performing social media team
• Managing relationships and cross-functional collaboration

About You:

We're particularly interested in speaking with candidates who have operated within group or multi-brand environments, where different brands require distinct voices, audiences and social strategies.

You'll combine strong creative instincts with a data-driven mindset and be comfortable influencing stakeholders at all levels of the business.

You'll bring:

• Significant experience leading social media strategy at a senior level
• Multi-brand or portfolio experience within consumer-facing businesses
• Deep expertise across Instagram, TikTok, YouTube, LinkedIn and emerging platforms
• Strong creative judgement and a passion for storytelling
• Experience delivering measurable growth through social media
• Confidence presenting performance and strategy to senior leadership teams
• Proven experience leading and developing successful teams
• Strong stakeholder and creator management skills

What's on Offer:

• Salary of 90,000 - 100,000
• Excellent benefits package
• Central London location
• A high-profile leadership role with genuine influence
• The opportunity to shape social strategy across an exciting portfolio of brands
• A chance to join a growing international organisation with ambitious growth plans

If you're a strategic social media leader who thrives in fast-paced, multi-brand environments and is looking for a role where creativity, leadership and commercial impact go hand in hand, we'd love to hear from you.

For a confidential discussion, please contact Zachary Daniels Recruitment.

BH36429