Job Description
Senior Marketing Manager London 12-Month FTC Full-Time
A leading Build-to-Rent operator with a portfolio of distinctive neighbourhoods across London and beyond, known for long-term tenancies, a no-fees approach, and a genuine commitment to community. We're looking for a Senior Marketing Manager to join us on a 12-month fixed-term contract and lead the marketing function during an exciting period for the business.
The role
This is a senior, high-impact position reporting into the Senior Director of Operations, with 3-4 direct reports. You'll own the full marketing strategy across the portfolio - from brand positioning and campaign delivery to social media, consumer PR and performance reporting.
Working closely with Leasing, Operations and Asset Management teams, you'll ensure marketing activity is closely tied to occupancy performance and neighbourhood-level trading. You'll be the brand guardian for both the master brand and individual neighbourhood brands, with a data-led approach at the heart of everything you do.
What you'll be doing
- Leading the development and delivery of an integrated marketing strategy across digital, social and brand channels
- Owning the annual marketing plan and translating business objectives into clear, actionable campaigns
- Driving enquiry generation and brand awareness across the portfolio
- Leading organic social media and content strategy aligned to brand personas
- Overseeing consumer PR and creative asset production
- Managing external agencies, partners and the overall marketing budget
- Leading and developing a team of 3-4, setting direction and supporting performance
- Using data and insight to monitor campaign effectiveness and inform decision-making
What we're looking for
- Proven experience in a senior marketing role, ideally within BTR, PBSA, real estate or a similarly customer-focused environment
- A track record of delivering integrated marketing campaigns that drive lead generation and occupancy
- Strong analytical skills with hands-on experience of GA4, CRM platforms and social media management tools
- Experience managing agencies and working cross-functionally with operational and commercial teams
- A confident communicator and natural collaborator, comfortable influencing at all levels
- Experience managing and developing junior team members
- Commercially minded, creatively driven and comfortable in a fast-paced environment
Why this role?
This is a chance to work on a genuinely well-regarded BTR brand, with real scope and autonomy - leading a team, owning the strategy, and making a tangible impact on leasing performance and brand positioning.
We are an equal opportunity employer and are committed to building a diverse and inclusive workplace.
