Business Development Manager

Field Sales Representative - Coffee / Catering Sector (Hertfordshire)

Are you a passionate sales professional with experience in the coffee or foodservice industry? Looking for a role where you can drive growth, build relationships and represent a quality product offering in the field? This could be the perfect next step.

Location: Field-based across Hertfordshire Role: Full-time Field Sales

The Opportunity

My client is looking for a proactive and commercially driven Field Sales Representative to manage and grow a portfolio of national and independent customers within the catering and coffee machine space.

You'll be responsible for developing existing accounts while actively winning new business, delivering hands-on support and training to customers and ensuring an outstanding service experience.

Why This Role Stands Out

Established Product & Brand OfferingWork with a trusted, high-quality coffee and catering solution that clients value. So what? You'll have credibility in conversations and an easier route to winning and retaining business.

Autonomy in a Field-Based RoleManage your own diary, build customer relationships face-to-face, and shape your territory. So what? More control over your success and the ability to maximise earning potential.

Growth-Focused EnvironmentStrong emphasis on new business, pipeline development, and account expansion. So what? Clear targets, career progression, and the opportunity to make a visible impact.

What You'll Be Doing

• Managing and growing existing client relationships
• Driving new business wins and building a strong pipeline
• Delivering on-site training and product demonstrations
• Creating tailored proposals and presentations
• Conducting regular customer visits, audits, and resolving issues quickly
• Building networks with key decision-makers across your region

What We're Looking For

• Experience in coffee, vending, or foodservice sales
• Strong presentation, negotiation & relationship-building skills
• Self-motivated, organised, and target-driven
• Comfortable using CRM systems and Microsoft Office
• Full UK driving licence

What's in It for You

• Competitive salary + performance incentives
• Ongoing training & development opportunities
• 28 days holiday + additional leave with service
• Flexible working to suit business needs
• Supportive, people-focused team culture