Marketing Executive

Events Marketing Coordinator

• Annual Salary: £ FTE
• Location: Ceity of London
• Job Type: Part-time (24 hours per week, primarily Tuesday to Thursday, office-based with occasional flexibility required)

My client is a prestigious venue and they are looking to recruit an Events Marketing Coordinator. This role supports the Head of Events and Catering to drive a profitable events business through strategic marketing activities. You will be instrumental in promoting the venue and developing new business, focusing on both peak and off-peak periods to achieve financial targets.

Day-to-day of the role:

• Optimise the hire of the venue for various events, focusing on driving more profitable commercial business during peak periods.
• Develop and execute new business and marketing opportunities within the allocated budget.
• Manage the production and distribution of marketing materials, including digital and print content, to potential clients through various channels such as venue finding websites, mailshots, newsletters, and press releases.
• Create and manage ad campaigns through Google AdWords and other pay-per-click marketing campaigns to promote the venue effectively.
• Assist in budgeting and reviews with the Head of Events and Catering to ensure financial targets are met.
• Maintain and develop the venue's CRM system to record marketing-related information, using this data to analyse and strategically drive sales.
• Organise and attend events such as open evenings and trade shows to showcase the venue and develop corporate business.
• Analyse enquiry and turn-down statistics to tailor marketing activities as needed.
• Follow up on client feedback to enhance marketing strategies.
• Collaborate closely with the events and catering team to ensure clients have the best possible event experience

Required Skills & Qualifications:

• Proven sales and marketing experience, including familiarity with venue finding websites, creating mailshots, and managing pay-per-click campaigns like Google AdWords.
• Strong computer literacy, including experience using CRM systems.
• Experience in sales and marketing within the events industry is essential.
• Event planning experience and an understanding of catering and operations are desirable.
• High commercial awareness with excellent accuracy, attention to detail, and organisational skills.
• Excellent communication skills, both verbal and written.
• Ability to work effectively within a small team, proactive, and customer-focused.

Benefits:

• Competitive salary and performance-related incentives.
• Opportunity to work in a prestigious, historic venue with a rich history.
• Supportive team environment.
• Professional development opportunities.

To apply for the Events Marketing Coordinator position, please submit your CV and a cover letter detailing your relevant experience and why you are interested in this role.