Head of Digital & Growth

Role: Head of Digital & Growth - Thatcham

Salary: £60k- £65k per annum DOE

WorkingHours: Monday to Friday

General overview:

An established, growing B2B business is looking for a commercially driven Head of Marketing to lead its digital growth strategy and increase brand visibility, customer acquisition and revenue.

This is a hands-on leadership role, ideal for someone who combines strategic thinking with strong digital execution.

Responsibilities:

You will take ownership of the overall marketing strategy, working closely with senior leadership, sales and operational teams to make marketing a measurable driver of business growth.

Digital Strategy & Growth

• Develop and deliver the overall marketing strategy, aligned with wider business objectives and commercial growth targets.
• Identify opportunities to increase brand awareness, market share and customer acquisition.
• Lead digital campaigns that generate measurable enquiries and new business opportunities.
• Work closely with senior leadership and sales teams to ensure marketing supports commercial priorities.

Website, SEO & Digital Performance

• Take ownership of website performance, ensuring it is optimised for user experience, search visibility and lead conversion.
• Develop and implement SEO strategies, including technical SEO, content optimisation, keyword research and competitor analysis.
• Manage PPC and paid media campaigns across relevant platforms, maximising return on investment.
• Continuously analyse website traffic, customer journeys and conversion rates to identify opportunities for improvement.

Lead Generation & Customer Acquisition

• Develop targeted demand-generation campaigns to attract and convert potential customers.
• Identify new digital channels and opportunities to generate qualified leads.
• Create engaging landing pages, campaigns and content that support the sales pipeline.
• Measure campaign effectiveness, tracking performance from initial engagement through to conversion and revenue.

CRM, Email & Automation

• Develop and manage CRM and email marketing strategies to improve customer engagement and retention.
• Introduce targeted customer segmentation, automated journeys and lead-nurturing campaigns.
• Identify opportunities to increase repeat business, cross-selling and customer lifetime value.
• Explore AI and marketing automation tools to improve efficiency and campaign performance.

Brand, Content & Communications

• Strengthen brand positioning and market presence across digital and traditional channels.
• Develop engaging content, including case studies, industry insights, customer stories and thought leadership.
• Manage social media activity and communications to build credibility and brand authority.
• Work with internal teams to turn their industry knowledge and expertise into valuable marketing content.

Leadership & Performance

• Manage marketing budgets, external agencies and supplier relationships.
• Establish clear marketing KPIs, reporting and performance measurement.
• Use data and analytics to continually review, optimise and improve marketing activity.
• Champion new technologies, AI and innovative approaches to keep the business ahead of the curve.

The ideal candidate:

• We're looking for an experienced B2B marketer with a strong digital and commercial mindset.
• You'll ideally have:
• Experience in a senior marketing or digital leadership role.
• Strong knowledge of SEO, PPC and digital acquisition.
• Experience managing websites and improving conversion.
• CRM, email marketing and automation expertise.
• A track record of generating measurable leads and revenue.
• Strong analytical skills and commercial awareness.
• The ability to develop strategy while remaining hands-on.
• Experience within industrial, engineering, manufacturing, logistics or another operational B2B environment would be advantageous.